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Why Cinema?

Moviegoing is the number one leisure activity in the U.S., attracting millions of young, affluent consumers in a unique, distraction-free environment.

Industry Trends

  • 70% of all Americans go to the movies at least once every year (NRG, American Moviegoing 2012)
  • 2011 saw the record for the highest grossing April, May, July and September of all time (boxofficemojo.com)
  • 2012′s Marvel’s The Avengers had the highest-grossing opening weekend ever ($207.4 Million) (boxofficemojo.com)

Cinema Fast Facts

  • Adults ages 21 or older are almost 2x more likely to go to the movies than to bars/nightclubs once a month or more (2012 MRI Doublebase Study)
  • More people went to the movies in 2010 than attended Theme Parks and Sporting Events combined (2011 MPAA Study)
  • It would take nearly 9,500 filled to capacity Yankee Stadiums to equal the number of yearly Screenvision admissions (2012 SV Internal Data)
  • In less than two weeks, Screenvision theatres have the same number of attendees as the entire 2011 NFL season (NFL Attendance- 17 Million) (SV 2012 Internal Data)

Captivating audience

  • Moviegoers represent a younger, more diverse, and more affluent audience
    • While TV gets most of its viewing Mon-Thu, 68% of Cinema’s audiences are on the weekends, a perfect complement to TV (Nielsen Media Research 2012: Interview Questions and Galaxy Explorer)
    • Similarly, Cinema’s most popular time of year is during the summer months (May-Sep), when TV viewership is at a low (Nielsen Media Research 2012: Cinema Audience Report and Galaxy Explorer)
    • Screenvision has a higher concentration of A18-49 (51%) than primetime broadcast TV (average 36.5% across the five major broadcast networks) (Nielsen Media Research 2012: Cinema Audience Report and Galaxy Explorer)
    • Screenvision’s median age of moviegoers is lower than all the major broadcast networks and many cable networks as well – Screenvision’s median age is 30.5, compared to the five major broadcast networks, at 55.2 (Nielsen Media Research 2012: Cinema Audience Report and Galaxy Explorer)
    • The average HH Income of moviegoers is $82,800, which is +14% higher than the average US person (2012 MRI Doublebase Study)
    • 84% of all Hispanics and 70% of all African Americans go to the movies (NRG, American Moviegoing 2012)
  • Moviegoers are out and about
    • 55% go to eat before/after the movies 
      (Nielsen Interview Questions, 2012)
    • 22% go shopping before/after the movies 
      (Nielsen Interview Questions, 2012)

DCP Sponsorship Commercial

DCP Sponsorship Commercial

This targeted digital placement gives your message access to a receptive movie going audience in a way only delivered by Marcus Theatres.

This targeted digital message gives your message access to a receptive movie going audience in a way only delivered by Marcus Theatres.

This guaranteed position delivers your message both to wide and targeted audiences.

For more specific details and information CLICK HERE

Sponsorship Commercials

Sponsorship Commercials

Your business can display your advertising commercial before any of our special movie film series at any of our locations.

Your static and digital messages are provided access to a receptive movie going audience.

Please call us for information about this option and our upcoming film series in your area.

For more information CLICK HERE

Poster Display

Poster Display

Place your message in poster displays located in high traffic areas of the theatre. Have your message viewed by moviegoers as they enter and exit the theatre.

Measuring 41” x 27” your poster will definitely gain the attention of the more than 1.4 million consumers that visit our Marcus Theatre locations monthly.

Features & Benefits:

  •  Dominant placement viewed by a majority of the moviegoers as they enter, exit, and mingle throughout the theatre.

  •  Attention-getting and full-color image.

A recent Arbitron Study found:

  • Overall, 83% of moviegoers remembered looking at posters in the lobby.
  • 84% of Teens 12-17
  • 83% of young Adults 18-24
  • 85% of Adults 25-54
  • More than 75% of adults aged 55 and older remembered posters in the lobby.

 

For More Information CLICK HERE

Lobby Space Rental

Lobby Space Rental

Bring a collection of your marketing materials and sample products to the theatre lobby and interact with guests as they enter and exit the location. We provide support materials for your display. Advertisers are asked to stay in close proximity of their display but can pass out information to direct guests from the theatre to their business locations. Daily and monthly rates available.

With hundreds of thousands of weekend customers passing through our doors on a monthly basis, you will be provided with marketing placement in an arena where customers are certain to see you.

 

For More Information CLICK HERE

Theatre Web Banner Ads

Theatre Web Banner Ads

Marcustheatres.com is an online network of movie related information, reaching moviegoers of all ages. Your banner ad will serve as a click-thru to your site from a theatre web page of your choice. Bring your message to the forefront, as moviegoers access our website for showtimes, movie previews, and other information.

Marcustheatres.com presents advertisers with an effficent and centralized vehicle to reach moviegoers online by offering a comprehensive “one-stop shop” for entertainment, which allows you to reach approximately 1.1M consumers per month.

For More Information CLICK HERE

Email Marketing

Email Marketing

Marcus Theatres invites your group to send e-messages to more than 380,000 email subscribers. This is not spam! These subscribers have signed up with Marcus Theatres requesting to be specifically targeted with information, special deals, and other promotions.

We want you to provide your product and/or service information to these individuals to assist in the expansion of your customer base. Our list of subscribers constantly grows as more and more moviegoers are clicking into marcustheatres.com to receive their entertainment information sent to them weekly. These captive individuals are anxiously awaiting new and exciting messages that are brought to their attention and Marcus Theatres wants to help your organization bring its message into the spotlight.

On a weekly basis, Marcus Theatres distributes e-mailed showtimes to this base of more than 380,000 subscribers. Along with this entertainment information, we invite you to share your message and ideas with our always attentive audience.

Features & Benefits:

  • Reach more than 380,000 subscribers per e-mailing per week

  • Provide the immediate message that all subscribers will initially view

  • Enhance your message with link, “hot buttons” and special deals by taking advantage of our HTML capabilities

  • This is invited direct marketing and Not Spam!

 

For More Information CLICK HERE

Kiosk/ Lobby Display

Kiosk/ Lobby Display

Your business can provide a collection of your marketing materials positioned in a high traffic area of the lobby to provide moviegoers with access to your information before and after the movie.

Over 1.83 million consumers visit Marcus Theatres monthly, all of whom are eagerly and attentively looking at movie posters and displays. Let us help you provide these consumers with something that will help increase your business.

Kiosks are an excellent way to reach consumers through contests and entries that provide warm leads.

Features & Benefits

  •  28% of Teens 12-17 and 26% of men remembered seeing or using kiosks at the cinema.

  •  The added convenience of using kiosks for researching movies or purchasing tickets seems to resonate highly with the heaviest moviegoers.

  •  38% of people who go to the movies five or more times per month reported using or seeing a kiosk at the theater.

 

For More Information CLICK HERE

Trailervision/Lobby Monitors

Trailervision/Lobby Monitors

Place your message on Trailervision, our in-lobby video monitor to capture an always-present audience. Provide us with a :30 or :60 second video spot and we will help you reach over 1.8 million consumers per month in all of our Marcus theatre locations throughout the Midwest or target your location at a specific theatre. Commercial messages run 5 times each hour giving moviegoers access to your message both before and after the movie. This option combined with the Sponsorship Commercials provide an excellent way for advertisers to saturate the movie going audiences.

Your message will run for a month and will be programmed 7 days a week.

You will have the opportunity to present your message to moviegoers every 20 minutes.

Features & Benefits:

  • Reach an attractive audience of over 1.8 million consumers as they enter the theatre, wait for tickets, and purchase concessions.
  • Customize your message and bundle it with other in-theatre marketing elements to reach all of our guests

 

 For More Information CLICK HERE

Pre Show Advertising

Pre Show Advertising

Screenvision is the world's leading cinema advertising company offering premium on-screen advertising to national, regional and local advertisers and provides comprehensive cinema advertising representation services for its theatrical exhibitor partners.

91% of moviegoers remember cinema ads unaided up to one week after going to the movies.

82% of moviegoers like the ads before showtime.

 

For More Information CLICK HERE

 

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