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Why Cinema?

Moviegoing is the number one leisure activity in the U.S., attracting millions of young, affluent consumers in a unique, distraction-free environment.  

  • 70% of all Americans go to the movies at least once every year (NRG, American Moviegoing 2011)
  • Moviegoing is America’s #1 leisure activity – 96% of moviegoers go with at least one other person (2010 OTX The Moviegoer eXperience)
  • 2011 saw the record for the highest grossing April, May, July and September of all time (boxofficemojo.com)
  • 2012′s Marvel’s The Avengers had the highest-grossing opening weekend ever ($207.4 Million) (boxofficemojo.com)

Industry Trends:

  • 72% of all Americans go to the movies at least once every year (NRG, American Moviegoing 2010)
  • Moviegoing is America's #1 leisure activity - 96% of moviegoers go with at least one other person (2010 OTX The Moviegoer eXperience)
  • 51% of all moviegoers attend once a month or more (2010 MPAA Study)
  • Movie Theaters in the US/Canada draw more people than all theme parks and major US sports combined (2010 MPAA Study)
  • Adults ages 21 or older are 2x more likely to go to the movies than to bars/nightclubs once a month or more (2010 MRI Doublebase Study)
  • While TV gets most of its viewing Mon-Thu, 69% of Cinema's audiences are on the weekends, a perfect complement to TV (Nielsen Media Research 2010: Interview Questions and Galaxy Explorer)
  • 42% go to eat before/after the movies (Nielsen Interview Questions, 2010) 16% go shopping before/after the movies (Nielsen Interview Questions, 2010)

 
Moviegoers Are Out and About:

  • 34% go to eat before/after the movies (Nielsen Interview Questions, 2011)
  • 17% go shopping before/after the movies (Nielsen Interview Questions, 2011)

For More Information CLICK HERE

Poster Display

Poster Display

Place your message in a poster display located throughout all Marcus Theatre locations. Your message will be placed in the spotlight, adjacent to upcoming films and present features.

Measuring 41” x 27” your poster will definitely gain the attention of the more than 1.4 million consumers that visit our Marcus Theatre locations monthly.

Features & Benefits:

  •  Dominant placement viewed by a majority of the moviegoers as they enter, exit, and mingle throughout the theatre.

  •  Attention-getting and full-color image.

A recent Arbitron Study found:

  • Overall, 83% of moviegoers remembered looking at posters in the lobby.
  • 84% of Teens 12-17
  • 83% of young Adults 18-24
  • 85% of Adults 25-54
  • More than 75% of adults aged 55 and older remembered posters in the lobby.

 

For More Information CLICK HERE

On-site Promotion & Sampling

On-site Promotion & Sampling

Bring your goods and services to the “Show” and offer consumers a taste of what your organization has to offer. Marcus Media Group provides your organization with the opportunity to show off your goods and services to an eclectic mix of consumers at select theatre locations.

With hundreds of thousands of weekend customers passing through our doors on a monthly basis, you will be provided with marketing placement in an arena where customers are very receptive to collateral information.

 

For More Information CLICK HERE

Web

Web

Marcustheatres.com is an online network of movie related information, reaching moviegoers of all ages. Bring your message to the forefront as consumers access our website for showtimes, movie previews, and other information.

Marcustheatres.com presents advertisers with an effficent and centralized vehicle to reach moviegoers online by offering a comprehensive “one-stop shop” for entertainment, which allows you to reach approximately 850,000 consumers per month.

For More Information CLICK HERE

Email Marketing

Email Marketing

Marcus Media Group invites your organization to send its e-message to more than 100,000 email subscribers. This is not spam! These subscribers have signed up with Marcus Theatres requesting to be specifically targeted with information, special deals, and other promotions.

We want you to provide your product and/or service information to these individuals to assist in the expansion of your customer base. Our list of subscribers constantly grows as more and more moviegoers are clicking into marcustheatres.com to receive their entertainment information sent to them weekly. These captive individuals are anxiously awaiting new and exciting messages that are brought to their attention and Marcus Theatres wants to help your organization bring its message into the spotlight.

On a weekly basis, Marcus Theatres distributes e-mailed showtimes to this base of more than 100,000 subscribers. Along with this entertainment information, we invite you to share your message and ideas with our always attentive audience.

Features & Benefits:

  • Reach more than 250,000 subscribers per e-mailing per week

  • Provide the immediate message that all subscribers will initially view

  • Enhance your message with link, “hot buttons” and special deals by taking advantage of our HTML capabilities

  • This is invited direct marketing Not Spam!

 

For More Information CLICK HERE

Kiosk

Kiosk

Kiosks offer information, convenience and new advertising in the cinema. Provide consumers with something to bring home. Place your advertising and marketing materials throughout Marcus theatre locations and grab the complete attention of the customers you deserve to reach.

Over 1.4 million consumers visit Marcus Theatres monthly, all of whom are eagerly and attentively looking at movie posters and displays. Let us help you provide these consumers with something that will help increase your business.

Kiosks are an excellent way to reach consumers through contests and entries that provide warm leads.

Features & Benefits

  •  28% of Teens 12-17 and 26% of men remembered seeing or using kiosks at the cinema.

  •  The added convenience of using kiosks for researching movies or purchasing tickets seems to resonate highly with the heaviest moviegoers.

  •  38% of people who go to the movies five or more times per month reported using or seeing a kiosk at the theater.

 

For More Information CLICK HERE

Lobby/Concession Advertising

Lobby/Concession Advertising

Place your message on our in-lobby video monitors to capture an always-present audience. Provide us with a 30 or 60 second video spot and we will help you reach over 1 million consumers per month in 36 Marcus theatre locations throughout the Midwest or target your location at a specific theatre.

Your message will run for a month and will be programmed 7 days a week.

You will have the opportunity to present your message to moviegoers every 20 minutes.

Features & Benefits:

  • Reach an attractive audience of over 1 million consumers as they enter the theatre, wait for tickets, and purchase concessions.
  • Customize your message and bundle it with other in-theatre marketing elements to reach all of our guests

 

 For More Information CLICK HERE

Pre Show Advertising

Pre Show Advertising

Screenvision is the world's leading cinema advertising company offering premium on-screen advertising to national, regional and local advertisers and provides comprehensive cinema advertising representation services for its theatrical exhibitor partners.

91% of moviegoers remember cinema ads unaided up to one week after going to the movies.

82% of moviegoers like the ads before showtime.

 

For More Information CLICK HERE

 

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