Marcus Twin Creek Cinema Experiences A Makeover

Published On: Thursday, June 26, 2014

Marcus Twin Creek Cinema Experiences A Makeover

 Marcus Theatres®, a division of The Marcus Corporation, is unveiling its complete facility remodel at the Twin Creek Cinema the week of June 30. Most notably, every auditorium will feature new DreamLounger? electric recliners, for maximum comfort and double the legroom.  Other major enhancements include the addition of an UltraScreen auditorium; a remodeled lobby; and the launch of the Take Five Lounge, Zaffiro’s Express and three Big Screen Bistros.  

“It is important to bring added comfort and convenience to the movie going experience,” said Rolando B. Rodriguez, president and chief executive officer for Marcus Theatres.  “Combining the oversized, incredibly relaxing recliners with the broadest range of dining alternatives in the industry, Marcus Twin Creek Cinema has been transformed into a comprehensive entertainment destination.”

The conversion of the premier auditorium was one of the first changes during the remodel.  Transformed into an UltraScreen® DLX (Dream Lounger eXperience), this auditorium now combines three elements into one with a massive screen, immersive Dolby® Atmos™ sound and the comfortable DreamLounger recliners.  The screen is more than 55-feet wide and the immersive sound has speakers at every angle, making moviegoers feel part of the action.  With the luxurious, leather recliners, guests can go from upright to a full-recline position in seconds.  Plus, there is 7-feet of space separating the rows of seats, which provides plenty of legroom. 

New food and beverage amenities create additional excitement for the Marcus Twin Creek Cinema.  Featuring a chef-inspired menu and a full-service bar, the new Take Five Lounge brings casual dining, appetizer and beverage options to the theatre.  Guests can relax over food and drinks before and after a movie, or enjoy a drink during the show.  The Take Five Lounge has a complete selection of cocktails and locally brewed beers and wines for a customized hometown experience.  In addition, it features a 20-foot wide screen making the lounge an ideal venue for watching old movies and sporting events, or enjoying an after-work outing.

Other options for food and beverage include the new Zaffiro’s Express and three Big Screen Bistro (BSB) Express auditoriums.  The Zaffiro’s Express concept offers lobby dining that includes appetizers, sandwiches, salads, desserts and the must-have Zaffiro’s THINCREDIBLE® handmade thin-crust pizza.  Take-n-bake pizzas also are available as consumers exit the theatre.  However, if guests prefer to dine while watching a movie, the three BSB Express auditoriums provide that option.  The full-service, in-theatre dining auditoriums boast a full drink menu, entrees, appetizers, salads, sandwiches and desserts.  Guests arrive early, place their order and food and beverages are delivered to their seats before the start of the movie – all while they relax in DreamLounger recliners fitted with unique swivel tables.

As part of this total theatre makeover, Marcus Twin Creek Cinema will feature a newly renovated lobby; changes to the concessions area; and exterior updates as well.

“Going to the movies should be a social event for our guests to enjoy,” said Rodriguez.  “With a wide variety of amenities all under one roof, customers can personalize their visit.  We are excited to offer so many options at the newly renovated Marcus Twin Creek Cinema.”


About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio.  For more information, please visit and follow the company on Facebook and Twitter (@Marcus_Theatres). 

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