Marcus Theatres Premieres UltraScreen DLX
Published On: Friday, November 15, 2013
Marcus Theatres Premieres UltraScreen DLX
New Branded Auditoriums First In Industry to Combine Reserved All Recliner Seating With Screens 65 Feet or Wider
MILWAUKEE-- Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), announced today that it will debut its state-of-the-art UltraScreen DLX™ immersive cinema experience in Addison, Ill., Oakdale, Minn., and Columbus, Ohio in time for the newest holiday blockbusters. UltraScreen DLX combines the massive, three-story-high UltraScreen® with spacious DreamLoungerSM leather electric recliner seating and immersive sound to create a movie-going experience unlike any other.
“The UltraScreen DLX auditoriums provide an entirely new moviegoing environment that can only be experienced at Marcus Theatres,” said Rolando B. Rodriguez, president and CEO of Marcus Theatres. “Our three UltraScreen DLX auditoriums are the first to integrate all reserved stadium recliner seating, giant screens of at least 65 feet in width and amazing sound in one complete package, creating the ultimate entertainment destination. These auditoriums are designed and engineered to provide unmatched comfort, razor sharp digital images and ultra-realistic sound that envelops audiences as never before.”
“Our UltraScreen DLX is the next evolution of the original UltraScreen which Marcus Theatres launched in 1999 as the first branded premium large format screen in the industry,” Rodriguez added.
Every seat in the UltraScreen DLX auditoriums is an oversized DreamLounger recliner that the moviegoer can adjust to go from upright to full recline at the touch of a button. The combination of the incredibly comfortable seating with the enormous screen and immersive audio is a multisensory cinematic experience unavailable anywhere else in the world.
To celebrate the launch of the new UltraScreen DLX, Marcus Theatres is sponsoring a number of giveaways. In each of its inaugural markets, people can enter to win a pair of DreamLoungers to enjoy in their home. Other lucky winners will receive packages of four courtesy passes to the movies of their choice.
The first two UltraScreen DLX auditoriums will open at the Marcus Crosswoods Cinema in Columbus, Ohio and the Marcus Addison Cinema in Addison, Ill., on November 15, followed by the Marcus Oakdale Cinema in Oakdale, Minn., on November 19. In addition to the UltraScreen DLX auditoriums, DreamLounger seats are also being installed in all other auditoriums at these three locations.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 20 hotels, resorts and other properties in 11 states. For more information, visit the company’s web site at www.marcuscorp.com.
Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States or incidents such as the tragedy in a movie theatre in Colorado. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.