Published On: Monday, October 05, 2009



Over 60% of company’s theatre locations will offer life-like digital 3D technology for moviegoers


Milwaukee, Wis., October 5, 2009. . . . .Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), today announced plans to install six new RealD 3D systems at Marcus Theatres locations in Illinois, Minnesota, Nebraska and Wisconsin.  The company plans to install the six additional 3D systems in time for the December 18 opening of Avatar, James Cameron’s highly anticipated 3D release.  With the addition of the six RealD 3D equipped screens, Marcus Theatres will offer digital 3D at 32 locations in seven states.  

“Expanding our digital 3D footprint is part of our growth strategy, as the studios produce more and more digital 3D films.  With up to 14 digital 3D films scheduled for release in 2010, this powerful technology is expected to continue to have a positive impact on our box office,” said Bruce J. Olson, president of Marcus Theatres.

Olson said digital 3D technology continues to attract a wide variety of audiences.  “Digital 3D films are not only animated films, but live-action films, comedies and documentaries.  Popular 3D films opening this fall include re-releases of Toy Story 1 & 2 and the popular Nightmare Before Christmas, as well as a re-make of A Christmas Carol, starring Jim Carrey.”

“The positive response from moviegoers to digital 3D films continues to grow.  That’s because digital 3D technology engages the viewer with interactive graphics and life-like images, providing a much more dynamic form of movie entertainment.  We are excited to provide our guests with these realistic 3D images using the latest RealD digital technology,” added Olson.   

When the six new 3D screens open, over 60% of Marcus Theatres’ first-run theatre locations will be equipped with digital 3D technology.  RealD will provide the equipment and glasses for the six new digital 3D systems. 

New 3D Locations:

The new RealD installations will be introduced at Sheboygan Cinemas in Wisconsin; Chicago Heights Cinemas and a second 3D screen at Orland Park Cinemas in Illinois; Elk River Theatre and Shakopee Town Square in Minnesota and 20 Grand in Omaha, Nebraska.     

Existing 3D Locations:


Bay Park Cinemas, Green Bay                                   

Point Cinemas, Madison

Cedar Creek Cinemas, Wausau                                  

Ridge Cinemas, New Berlin

Eastgate Cinemas, Madison                                       

South Shore Cinemas, Oak Creek

Hollywood Cinemas, Grand Chute                 

La Crosse Cinemas, La Crosse                                      

Marcus Cinema at the Renaissance, Sturtevant

Marcus Majestic Cinema, Brookfield                                    

Menomonee Falls Cinema, Menomonee Falls

North Shore Cinemas, Mequon



Addison Cinemas, Addison                                        

Elgin Theatre, Elgin                                                   

Gurnee Cinemas, Gurnee                                            

Orland Park Cinemas, Orland Park                            


Duluth 10 Theatre, Duluth

Oakdale Cinemas, Oakdale                

Parkwood Cinemas, Waite Park         


Coral Ridge, Coralville  

Crossroads, Waterloo                                                


Lincoln Grand Cinema, Lincoln

Twin Creek Cinema, Bellevue

Village Point Cinema, Omaha



Crosswoods Cinemas, Columbus      

Pickerington Cinemas, Pickerington   


North Dakota

Century Cinemas, Fargo



About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the seventh largest theatre circuit in the United States and currently owns or operates 663 screens at 53 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin.  For more information, visit the Marcus Theatres website at

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries.  In addition to its Marcus Theatres division, the company’s lodging division, Marcus Hotels and Resorts, owns or manages 20 hotels, resorts and other properties in ten states.  For more information, visit the company’s web site at

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD’s new generation technology, deployed across the world’s largest 3D platform with 9,000 screens under contract and nearly 4,000 screens installed with 300 partners in 48 countries, provides a stunningly lifelike viewing experience.  Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more.  Visit for more information. 

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects of the relative industry supply of available rooms at comparable lodging facilities in our markets on our occupancy and room rates; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States’ responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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