MARCUS MIDTOWN CINEMA TO TRANSFORM GENERAL ADMISSION SEATING TO CINEDINE IN-THEATRE DINING SEATING
Published On: Thursday, November 15, 2012
Omaha, Neb., November 15, 2012. . . . . Marcus Theatres® today announced that just in time for the highly anticipated release of The Twilight Saga: Breaking Dawn – Part 2 on Friday, November 16, every seat in its five auditoriums at the Midtown Cinema will now offer CineDine service. The general admission seats, which previously did not include food and beverage service, have been removed and replaced with luxury seating that includes a tray table and arm-rest ideal for the full-service dining experience. The conversion will add an additional 100 CineDine seats to the theatre.
“Because of the overwhelming response to our in-theatre dining concept, we have decided to completely equip all five auditoriums with luxury CineDine seating. The new seats are specifically designed for dining and watching a movie, with reclining backs and more than seven feet of spacing between rows for ultra comfort and enjoyment. All of our CineDine seating includes full food and beverage service delivered by our friendly wait-staff. We look forward to making the in-theatre dining and moviegoing experience even more convenient and relaxing for our guests in Omaha,” said Bruce J. Olson, president of Marcus Theatres.
Olson added that because of the new seating, traditional concessions will now be a permanent addition to the CineDine menu and guests will no longer have to visit the concession stand to purchase popcorn,candy and other items.
In June, the company introduced a new CineDine menu featuring a broader selection of tasty appetizers and salads, delicious entrees, mouthwatering desserts and refreshing drinks for guests to enjoy while watching the latest blockbusters. All of the menu’s food items are made-to-order by CineDine’s executive chef and delivered to each customer’s seat.
In addition to the five CineDine auditoriums at the Midtown Cinema, Marcus Theatres also features full-service dining in three auditoriums at the Majestic Cinema in Brookfield, Wis.