Published On: Thursday, September 15, 2011

Company brings its second Zaffiro’s restaurant to St. Cloud-area cinema

Milwaukee, Wis., September 14, 2011. . . . . Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), today announced that renovations are underway at its Parkwood Cinema in Waite Park, Minn., a western St. Cloud suburb. The theatre is undergoing extensive renovations to transform it into an entertainment destination featuring the company’s second Zaffiro’s Pizzeria and Bar, remodeled auditoriums and a new concession stand and box office.

“Literally every inch of the building will be renovated. Guests will be greeted with a brand-new entryway and open lobby area where they can enjoy their favorite snacks from the renovated concession stand,” said Bruce J. Olson, president of Marcus Theatres. “Three auditoriums will be converted to intimate luxury® style auditoriums that include oversized leather reclining seats, side tables and 16 additional inches of legroom. The remaining 14 auditoriums, with a total of 2,550 seats, will be updated with wide, comfortable memory-foam velour cushioned seats with reclining backs. The upgraded seats will allow guests to adjust the seat-back to their personal preference and provide better support. The theatre’s restrooms will also be remodeled as part of the renovations.”

“The expanded food and beverage facilities will allow guests to purchase food and drinks from the concession stand and Zaffiro’s Express, which will serve many of the same items on the Zaffiro’s restaurant menu, to enjoy in the comfort of their seat while watching the latest blockbuster. Moviegoers will now be able to dine and enjoy a movie in one convenient location,” added Olson.

Olson said the highlight of the Parkwood theatre renovations is the addition of Marcus Theatres’ second Zaffiro’s Pizzeria and Bar restaurant. The new Zaffiro’s will replace one of the theatre’s existing auditoriums.

“Because of the outstanding response we received to our first Zaffiro’s restaurant adjacent to our North Shore Cinema in Mequon, Wis., we plan to open our second restaurant in Waite Park in time for the holidays. A Milwaukee, Wis. tradition since 1954, residents in the St. Cloud area will enjoy the thincredible, handmade-to-order pizzas, along with other popular menu items including bruschetta, the Zaffiro’s kitchen sink salad, delicious pastas and sandwiches, homemade soups and mouth-watering desserts. Zaffiro’s will also include a full bar with signature drink selections, an extensive wine and beer list and other cocktail selections. Other features will include a carryout service, live acoustic music on Fridays, patio seating and iPads for guests to enjoy as they dine,” said Olson.

“From brand-new seats and a remodeled concession stand to the availability of delicious pizza and signature cocktails, we are excited to combine all of these elements into one entertainment destination,” added Olson.

Olson said the lobby renovations and Zaffiro’s restaurant are scheduled to be completed by Decemeber, with the balance of the project expected to be completed in early 2012.
For a sneak preview of Zaffiro’s menu, please visit the company’s Mequon, Wis. location’s web site at:

About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the sixth largest theatre circuit in the United States and currently owns or operates 684 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, visit the Marcus Theatres website at

About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company’s lodging division, Marcus Hotels & Resorts, owns or manages 18 hotels, resorts and other properties in nine states. For more information, visit the company’s web site at

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States’ responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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