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MARCUS THEATRES® TO INSTALL 37 ADDITIONAL RealD 3D CINEMA SYSTEMS

Published On: Thursday, May 12, 2011

Milwaukee, Wis., May 12, 2011. . . . .Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), today announced it will continue its digital 3D expansion with the installation of 37 RealD 3D Cinema Systems in existing theatre locations throughout the Midwest. With the addition of the 37 RealD 3D systems, Marcus Theatres will have digital 3D capability at 103 screens at 44 locations in seven states.  The company plans to install the 37 additional RealD 3D systems in time for the May 20 opening of Pirates of the Caribbean: On Stranger Tides.

“In total, an unprecedented fourteen 3D pictures will be released over the next four months, leading many to believe that the summer movie season may be one of the strongest in years,” said Bruce J. Olson, president of Marcus Theatres. “As our digital 3D expansion continues, more and more of our guests will be able to enjoy the life-like 3D experience at their closest Marcus Theatre.”


Olson said popular 3D films opening this summer include Priest, Pirates of the Caribbean: On Stranger Tides, Kung Fu Panda 2, Green Lantern, Cars 2, Transformers: Dark of the Moon, Harry Potter and the Deathly Hallows: Part 2, Captain America: The First Avenger, The Smurfs, Fright Night, Conan the Barbarian and Spy Kids 4: All the Time in the World.
“We also realize times are tough for many families and individuals and people are still very budget conscious. As a result, Marcus Theatres has reduced the additional cost of 3D tickets from $3.00 to $1.50 for children aged 2-11 and seniors 60 and over – a 50% reduction in the premium charge for 3D pictures. Marcus Theatres has always strived to provide affordable entertainment options to our guests. We hope to see moviegoers of all ages enjoying the latest 3D films in our theatres this summer.”

RealD will provide the equipment and glasses for the 37 new digital 3D system installations.
Additional 3D Screens at Existing 3D Locations:
Marcus Theatres will install additional RealD 3D systems at:

Appleton East Cinema, Appleton

Lincoln Grand Cinema, Lincoln
Bay Park Cinema, Green Bay

Twin Creek Cinema, Bellevue
Cedar Creek Cinema, Wausau

20 Grand Cinema, Omaha

Eastgate Cinema, Madison

Village Pointe Cinema, Omaha
Hillside Cinema, Delafield
Hollywood Cinema, Grand Chute
LaCrosse Cinema, LaCrosse
Majestic Cinema, Brookfield
Menomonee Falls Cinema, Menomonee Falls
North Shore Cinema, Mequon
Oshkosh Cinema, Oshkosh
Point Cinema, Madison
Renaissance Cinema, Sturtevant
Ridge Cinema, New Berlin
Sheboygan Cinema, Sheboygan
South Shore Cinema, Oak Creek
Addison Cinema, Addison
Chicago Heights Cinema, Chicago Heights
Elgin Cinema, Elgin
Gurnee Cinema, Gurnee
Orland Park Cinema, Orland Park
College Square Cinema, Cedar Falls
Coral Ridge Cinema, Coralville
Crossroads Cinema, Waterloo
Crosswoods Cinema, Columbus
Pickerington Cinema, Pickerington
Duluth Cinema, Duluth
Elk River Cinema, Elk River
Oakdale Cinema, Oakdale
Parkwood Cinema, Waite Park

About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the sixth largest theatre circuit in the United States and currently owns or operates 684 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin. For more information, visit the Marcus Theatres website at www.marcustheatres.com.


About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company’s lodging division, Marcus Hotels and Resorts, owns or manages 18 hotels, resorts and other properties in nine states. For more information, visit the company’s web site at www.marcuscorp.com.


About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit the company’s website at www.reald.com.


Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States’ responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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